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LINK TO ARTICLE: https://www.abruzzoimpresa.it/focus/vigneto-sicuro-e-abruzzese-l-app-che-difende-i-vigneti-da-peronospora-e-oidio.html
Being told by Abruzzo Impresa connects us directly to the territory where the project was born and where the phytosanitary challenge is particularly felt. The article highlights the local link, the strategic choice of funding and the operational role of the app as a daily tool for agronomists and winegrowers.
What we talked about
The article presents the state of the startup at the time of the funding round, with statements by Fabio Di Gaetano (co-founder and CMO). The following have emerged: the growth of the user base in Italy (over 3,000 winegrowers and agronomists in the first months), a significant pace of acquisition (about 20 new daily subscriptions) and the perception of the platform as a practical working tool for the vineyard. The agronomic context of Abruzzo has been highlighted: the 2023 harvest, with losses linked to downy mildew estimated between 14% and the 70%, stresses the urgency of predictive solutions.
The round and the choice of partners
The main news is the investment of €250,000 raised by local partners and industrial partners. The choice of local investors was motivated as a deliberate choice with respect to possible external venture capital funds, to maintain local roots and collaboration with local companies.
Communication strengths
- Territorial link: The article reinforces the Abruzzo identity of the project, an important element for storytelling and relationships with local institutions.
- Commercial credibility: Adoption numbers and growth rate (3,000 users, 20 subscriptions/day) show real traction.
- Strategic funding choice: investment from local partners shows a growth path supported by the territory, with possible local industrial and employment repercussions.
- Practical urgency: recalling the 2023 production crisis makes concrete the problem that the platform faces.
A thank you
We would like to thank Abruzzo Impresa for its attention to our journey and to the local partners who believed in the project. The coverage confirms the importance of building technological solutions from the real needs of farming communities.
