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LINK TO ARTICLE: https://data-space.it/articles/data-is-the-new-food/
Being quoted on Data Space in a piece that reflects on the role of data in digital agriculture enhances the mission of Vigneto Sicuro: not only collect data, but make it usable for timely and understandable agronomic decisions.
What we talked about
The article, which takes up Fabio Di Gaetano’s reflections, emphasises that the abundance of data (satellites, sensors, smartphones, public registers) does not automatically translate into real impact. A ‘last mile’ of the supply chain is needed, as it delivers information in the right format, in the right language and at the right time, so that it becomes a practical choice in the vineyard. Vigneto Sicuro is presented as an operational example: a platform that integrates climate data, satellite images and algorithms to transform complex signals into actionable alerts and recommendations, even via simple channels such as WhatsApp.
Why is it important
- Focus on usability: the article reinforces the idea that value derives from the actual use of the data, not from algorithmic collection or complexity alone.
- Inclusion of producers: stresses the need for solutions that also work in contexts with limited infrastructure and for small farmers, a strategic target by impact extension.
- Strategic alignment: the vision expressed by the piece (translating data into resilience and productivity) overlaps with the mission of Vigneto Sicuro, strengthening its narrative of social and environmental impact.
Key messages emerged
- Inclusive scalability: design for contexts with limited resources avoiding dependence on expensive hardware.
- Measurable impact: The ultimate objective is to improve crop choices, optimise resources (irrigation, plant protection products) and increase resilience.
Communication strengths
- Mission Coherence: the quote on Data Space aligns Vigneto Sicuro with the broader discussion on the social value of the data.
- Outreach potential: Positioning facilitates dialogues with NGOs, agricultural development programmes and international initiatives for small farmers.
- Technical and practical legitimacy: The article builds on the approach of turning knowledge into action.
A thank you
We thank Data Space for framing the crucial issue of data effectiveness in agriculture. The publication reinforces our conviction: Technology applies when decisions and results change in the vineyard.
