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LINK TO THE SERVICE: https://www.rainews.it/tgr/rubriche/regioneuropa
Being the subject of a service on RAI 3, within the Europe Region heading of the TGR, is an important goal for us: It means bringing our history and technology to the national public through the channel of public radio and television, with wide diffusion and authority.
What we talked about
The service of the dedicated episode, tells the birth of Trace Technologies and the development of Vigneto Sicuro, explaining how the platform works and what value it offers to winemakers. The heading places our experience in the broader context of regional innovation and territorial excellence, showing the link with the territory and the concrete impact on agricultural practices.
Why is it important
- National scope: broadcasting on RAI 3 reaches a wide and diversified audience, well beyond the specialised agritech circuits.
- Public service authority: the coverage of the TGR gives credibility and institutional visibility to the startup.
- Territorial story: Region Europe enhances local development and innovation stories, strengthening the positioning of Vigneto Sicuro as a project rooted in the territory and relevant for agricultural communities.
Communicative results
- Generalist visibility: journalistic-accessible approach that helps to make the product understood by non-technical people (consumers, local stakeholders, institutions).
- Material for PR: clips of the service and screenshots can be included in the media kit and used for institutional communications.
- Boosting reputation: presence on the public service helps in dialogue with local authorities, institutional partners and potential public funders.
Communication strengths
- Institutional narrative: the service tends to enhance not only the technology, but also the social and territorial value of the project.
- Extensive credibility: RAI as a source reassures heterogeneous audiences about the seriousness and relevance of the startup.
- Engagement Opportunities: the service can stimulate contact requests from local institutions, consortia and media.
A thank you
We thank RAI 3 and the drafting of the TGR – Europe Region for the dedicated space. The visibility offered by the public service reinforces our commitment to supporting winegrowers with concrete and reliable tools.
