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To be mentioned by ANSA is a national recognition for us: the mention on the main Italian news agency amplifies the visibility and introduces Vigneto Sicuro to hundreds of newspapers and channels, strengthening the institutional and strategic value of the project.
What we talked about
The article mentions the participation of Trace Technologies in the Italian delegation organised by SMAU together with the ITA – Italian Trade Agency for Silicon Valley (29 May 2024). The selection includes Vigneto Sicuro among the Italian startups considered to be the most promising and deserving of comparison with the global technological ecosystem of San Francisco.
Why it counts
- Media coverage: ANSA disseminates news from many national and international newspapers, multiplying the effect of the single issue.
- Institutional value: Delegation participation with SMAU and ITA gives credibility and openness to institutional and diplomatic channels for technological exports.
- Strategic networking: Silicon Valley offers partnership opportunities with agritech companies, international investors, distributors and research centers.
Communication strengths
- Official selection: Being part of the delegation is a seal of quality that can be enhanced in pitches, institutional materials and media kits.
- Storytelling export: The news reinforces the narrative ‘from the vineyard to global innovation’, which is useful for investors and foreign partners.
- Chain effect: dissemination via ANSA facilitates re-publications and citations that amplify brand knowledge.
A thank you
We thank SMAU and ITA for the opportunity and ANSA for the coverage. Participation in the mission in Silicon Valley helps us bring Italian viticulture technology to the tables of global innovation.
